1. The target audience for this magazine would be those who are interested in their health and fitness, they are more likely to be self concious about themselves and the way others look at them and the way they view themselves. The magazine is predominately aimed at an male audience who are around the ages of 14-35. The psychographic group would be aspirers as they would want to be like Plan B and get into shape as the magazine is to do with health.
2. The magazine also informs us about certain certain aspects of the film and about the lifestyle of Plan B.
3. The magazine is there to target those who are interested in their health and diet so that they can promote the film through this way rather than talking about the film head on and the audience to lose interest.
4. It would keep the audience interested as it shows parts of the questions and answers that have been used in the interview and as the interview was generally short it would keep the reader entertained rather than boring them throughout the process.
5. The interview is similar to the BBC One radio as it was still a QandA between Plan B and the host of the show.
NME
1. The target audience for this would be those who are into the rap genre and between the ages of 14-26, they would also be some people who listen to rock as the magazine is usually promoting rock music. This would appear more towards explorers as the magazine is usually rock and not everyone listens to rap music meaning they'd be more inclined to buy the magazine due to change is taste of preference.
2. The article informs us about the film and the riots that had taken place in order to make the film but also educates the audience as well as it discusses the reasons behind making the film.
3. There are pull out quotes that have been used in the magazine, they are talking about Plan B and his political views on the riots and David Cameron. This could also be a way to promote the target audience as those who listen to rock and rap usually feel left out of society so Plan B sharing his ideology with the target audience would promote them to buy the magazine as they are showing signs of rebellious behaviour.
4. The film also links to Plan Bs political views which inspired and shaped up the narrative of the film. It is relatable to youth who feel like society has left them and victimised them due to their actions or appearance.
5. There is synergy between the film and album that has been released for the film in order for Plan B to get funding for iLL Manors. As this is a music magazine it is going to talk about the album that was released for the film.
Guardian Interview
1. The target audience for The Guardian Newspaper would be targeting a younger audience who are usually left wing when it comes to their political views, they would be around the ages of 18-60. Their core target audience would still predominately be young.
2. The interview talks about Plan Bs life and how he himself can capture his life and the obstacles that he's come across and turn it into a film that affects not only those who have experienced this lifestyle but those who are currently going through this.
3. The article includes quotations from the interview with Plan B talking about his lifestyle but also includes Ben Drews life and what he's done to get to where he is today as they also focus on his lifestyle as a child but also as an adult.
4. This article would keep the audience interested as it talks about everything in the build of the film as well as the film itself. The article goes in depth with his views and beliefs. The article talks about what he's done with his life to become the person he is today and with the use of the quotes to reinforce this.
5. Ben Drew also cross promotes himself with the use of the film and the album as he is also Plan B, the synergy between the film and the album but also Plan B and Ben Drew himself.
Daily Mail
1. The daily mail would target mainly middle class people who are around the ages of middle-aged, they would politically be right winged. The psychographic group would be succeeders as they are more likely to have a middle class status or higher in society.
2. The article is mocking the film and has a very negative view on it. The film is described as being a very bad Eastenders episode, the article itself is causing a moral panic about people who are living on council estates and completely getting rid of the initial message Plan B set out.
3. The article is set out to be a mockery and made to be a big joke, the film is almost described as being a comedy sketch rather than talking about the issues that Plan B is trying to tackle with the youth.
4. The audience would be right wing so probably in favour of the conservative party, they would be more interested in the negative things that the article talks about rather than talking about Plan B and his intentions.
5. The synergy that we can see is having the trailer in the article for the audience to see, even though this was there to be used to mock the actual film itself it could promote a niche audience who disagree with this and end up watching the film instead.
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