New technology has caused a decline in things such as watching TV or reading a newspaper. This was seen at the start of this year with BBC 3 moving online because younger viewers were online more so they would be more inclined to watch it. This highlights the decline in things such as sitting down and watching the TV.
There hasn't been a decline recently in any major media industry although a few years ago MySpace started to decline as people now switched to Facebook which also now owns Instagram which is leading for the most users.
It has made a lot of people open up on their views and opinions, others are also able to see the views of their role models which is seen in the two step flow model where people listen to opinion leaders and this has an impact on their ideology. Politicians are also being able to share their views and with more people being online they can see this and challenge the opinions of others and get their view across.
Social media has changed the way people behave and react as they are more open about the things they want to say and what is happening in society today. People can become online celebrities when they started to get recognition for things they've done or said.
People can promote their own individual identity though Facebook, Instagram and twitter by having their own page where each piece of information is seen and taken into account. Also, people with YouTube channels can promote themselves through the use of videos and can report news themselves which we've seen in the past.
