Narrative

Warrior

Barthes

Enigma code - Who's going to fight and who is going to win it.

Action code - The male (Tommy) going up to the ring where the other fighter is suggests that he wants to fight with him(Mad Dog). He does this twice to show his eagerness to fight the other male. 

Todorov 

The equilibrium is Tommy training with the punchbag, he then goes to ask to fight Mad Dog. The disequilibrium is when they both fight disrupting the peace. The fight is then over won by Tommy creating  a new equilibrium.

Propp

Villain - Mad Dog

Hero - Tommy 

The Helper - Tommy

The Princess - The trainer

Eastenders

Barthes

Enigma code - Who killed Lucy and why did Jane help Max get out of prison.

Action code - The noise of police coming to the house and arresting Max suggesting he's going to be sent down for a crime.

Todorov

The equilibrium was Max and Jane talking, the disequilibrium was when Max started to question Jane disrupting the harmony causing Jane to go in a state of panicking. The new equilibrium is created when Max gets arrested.

Propp

The villain - Jane

The princess - Max

The false hero - Jane

BBC News at 6 - 9/11

Barthes

Enigma code - Who caused this to happen and why did they target these buildings and why America.

Action code - The plane going towards the buildings show they're going to hit.

Todorov

The equilibrium was American civilians doing their daily routines and then terrorists decide to attack the twin towers which is the disequilibrium. The new equilibrium is created after the attack when the president talks to the American civilians about how they're going overcome this situation.

Propp

The villain - The terrorists and Saddam Hussein.

The helper - Pakistan 

The princess - The civilians in America

The hero - President Bush

Cool Brands

Apple

Apple portrays itself to be an advance brand when producing its products. They are seen to show wealth of an individual or the creativity of someone. Their brand values are quality, evolving and advance. It also fits into Dyers lines of appeal; Rich, luxurious lifestyles, this is because people with an Apple product are conveyed to have more money that others who have brands that aren't of the Apple brand.

Aston Martin

Aston Martin is an advance luxurious brand that is known as being one of the best pioneers of cars. Their brand values are luxury, precision and perfection. Aston Martin fits into Dyers lines of  appeal , Rich, luxurious lifestyles as it is seen as an expensive brand and anyone who has this car is portrayed to be prestigious and wealthy.

Rolex

Rolex is seen to be one of the best producers of watches, they come across as being stylish, reliable, excellent quality and prestigious. Their brand values are a personal touch, classy and prestigious. Rolex fits into Dyers lines of appeal through several different ones. 
Rich, luxurious lifestyles as people buying this product are seen to be wealthy and have a lot of money, Successful careers this is because being in a good paid job will enable you to buy such an expensive product and Elite people; this is due to people being portrayed as being highly regarded through society.


Bose

Bose has become more of a recognisable brand as it produces quality and a personal touch with its products. Their brand values are alternative and personal touch. It fits into Dyers lines of appeal through Elite people or experts, as people usually know a lot about technology and the products they produce meaning they are some what of an expert.

Sony

Sony comes across as being more advance in their products and are known worldwide. Their brand values are evolution, quality and advance. Sony also fits into Dyer's lines of appeal, rich, luxurious lifestyles as Sony is seen as a brand which is prestige and someone who has a product from Sony automatically gains the status of being wealthy and an expert in technology.

These 5 brands are seen to be cool in the UK as they are socially desirable to have due to the status one gains through having them. It gives people the status of being wealthy, experts ect and this gives them a prestigious status which they gain. The products also stand out from others so when someone buys them they are seen as being different, illuminating them from the crowd which then portrays them as being cool.

Brand Values

British Airways

British Airways comes across as a safe and reliable way to travel. They portray themselves to be a prestigious airline that provides their customers with the best intangible service. Its brand values are traveling, comfort and prestigious. British Airways fits into  Dyer’s lines of appeal through Happy families - everyone wants to belong, this because they provide the service for people to travel which could be for a holiday as a family or to meet members of their family.

British Airways is prestigious and are caring.

Prestigious 

Adidas

Adidas is a clothing brand which provides their customers with the quality and a personal touch with all their clothing making their brand identifiable. Its brand values are quality, personal touch and importance. Adidas fits into several of Dyer's lines of appeal. The first is Self-importance & pride, this is because wearing Adidas products makes the individual stand out and seem prestigious. Also, rich, luxurious lifestyles; this is because Adidas as a brand is expensive and when buying their products people may assume you're rich.

Adidas is creative and provides a personal touch.

Creative.

Volkswagen

VW is a worldwide company that produces some of the most reliable cars in the world. Its brand values are precision, comfort and passion for cars. Volkswagen fits in some of Dyer's lines of appeal - Rich, luxurious lifestyles, people will categoraise you as being wealthy based on having a VW. Another one is successful careers, when driving this car you'll be portrayed to have a successful career which means you can afford to have a VW.

VW is a brand about precision and passion for cars.

Passion.

KFC

KFC is a worldwide company that comes across as being a kind and caring. Its brand values are giving a personal touch, quality and family which is seen to be in most of their advertisements. KFC fits into Dyer's lines of appeal through Happy families - everyone wants to belong, this is seen in most of KFC adverts as they portray modern families to bond over a bucket of chicken.

KFC is about happy families and quality.

Family.

SONY

Sony comes across as being more advance in their products and are known worldwide. Their brand values are evolution, quality and advance. Sony also fits into Dyer's lines of appeal, rich, luxurious lifestyles as Sony is seen as a brand which is prestige and someone who has a product from Sony automatically gains the status of being wealthy and an expert in technology.

Advanced in technology and providing the best quality.

Evolution.

Channel 5

Channel 5 was launched 30th March 1997. It is owned by Viacom International media networks. It was previously called Five until it changed to Channel 5. It is the fifth and final national terrestrial channel. Richard Desmind purchased the station from RLT in 2010. Channel 5 was acquired by Viacom in 2014 for £450 million. It is general entertainment channel and has low brow shows like big brother. Successful imports from America. Bidding started in 1993. Known for sports and mild pornographic films. Channel 5 is known to have low brow programmes but some high brow programmes as well. The original Channel 5 logo was a numeric "5" within a circle, sometimes accompanied by candy stripes.