The clip that I picked was the trailer from the film
'Southpaw'. The first theory that this links to is Levi-Strauss: Representation
and ideology this is because the ideology that people have of men are usually
to do with being strong and independent. This is seen in the film as the main
protagonist is a boxer which reinforces this theory as boxers are seen to be
powerful and dominant fulfilling the idea of what every man should behave in
today's society. The trailer of this film also links to another theory which is
Perkins: stereotypes can be positive or partly true, this includes stereotypes
such as men being strong and this is positive in the clip of this film as the
male is a strong man who has a lot of power. The set idea of men are to be
strong and not to show any emotions but an alternative view of this is shown
when the protagonists wife is murdered in the film and he starts to break down
and cry which isn’t a dominant representation of men. This is also seen when
the protagonist loses her daughter after she is taken away, he also starts to
cry which isn’t seen as a masculine thing to do. Also, it isn’t usually to see
a male taking care of his daughter or being a single parents as women are the
ones who are seen to be caring and nurturing towards their child as this is a
feminine thing a male is seen to be incapable of doing. Another theory that
this links to is Berger: ‘Ways of seeing’ which is an additional representation
theory that influenced Mulvey. This is seen when the main protagonist is
sitting down whilst in the boxing ring and he sees his wife on the ringside
looking at him which could also link back to the female gaze. The protagonist
wife is also a dominant representation of women as she is caring for her
husband and women are also seen to be emotional which she is due to her husband’s
boxing career. The villain of the film is also someone from another country
which is usually done to promote the white male as the hero which is usually
done in most films. The hero is normally is set to win against the villain, in
some cases the villain is usually someone from Britain and goes against the
Americans but in this case it is someone from South America and the main protagonist
is set out to beat him after the death of his wife to avenge her and get his
daughter back. There is also a common trend with boxing films in the past where
the hero has been a white American male most of the time and is going up
against someone from another country or different ethnicity; this makes the
white male superior and other ethnicities to seem inferior which is a common
thing in most films. An example of this would be ‘Rocky’ but this is changing
over the years where there is now a black hero in recent film ‘Creed’. This
challenges the common stereotype of the white male although the male is still
an American.
Monday 30 November 2015
12D cover work 26/11/15
The groups that are represented are males and females, straight men and gay men. This is seen as the host of the TV show is a gay man and the other members who are seated on the show are straight. I think Graham Norton is a dominant representation of a gay man as people see them to be talkative, happy, loud ect. Arnold Schwarzenegger is a dominant representation of a male as men are seen to be tall, confident, strong creating the image that he is the ideal male. This links to Medhurts theory as it talks about how stereotypes can be negative which creates a negative image of Graham Norton as he is a gay male.
The groups that are represented in this are British people, tourists and royalty. The representation of the Queen is dominant as it shows the power that she has and how wealthy royalty is. The representation of the tourists is also dominant as they are usually from other countries and are usually interested in the royal family. Tourists are also seen to be on holiday and learning new things about different cultures. This links back to Richard Dyer: Stereotyping and power as the British people were mainly white and the tourists were from other ethnicities.
The groups that was represented was a dominant representation of girls in high school but also an alternative representation as the girls were playing football and this is seen as a more masculine thing to do. This links back to Mulvey as the dominant view in the media is masculine and created for the benefit of men. Women are presented for men to look at, hence the ‘male gaze’. This links to the idea of ‘sex sells’ and women being represented as sex objects.
The groups that are represented in this are British people, tourists and royalty. The representation of the Queen is dominant as it shows the power that she has and how wealthy royalty is. The representation of the tourists is also dominant as they are usually from other countries and are usually interested in the royal family. Tourists are also seen to be on holiday and learning new things about different cultures. This links back to Richard Dyer: Stereotyping and power as the British people were mainly white and the tourists were from other ethnicities.
The groups that was represented was a dominant representation of girls in high school but also an alternative representation as the girls were playing football and this is seen as a more masculine thing to do. This links back to Mulvey as the dominant view in the media is masculine and created for the benefit of men. Women are presented for men to look at, hence the ‘male gaze’. This links to the idea of ‘sex sells’ and women being represented as sex objects.
Thursday 19 November 2015
representation photoshop collage
Dominant Representation
These qualities are usually associated with males and are common stereotypes about how men should look or act.
Alternative Representation
These qualities aren't usually associated with men and go against the usual representation of them in the media.
Sunday 15 November 2015
Representation
The main protagonist is Billy Hope, he is a stereotypical male as he is portrayed as being strong, masculine, dominant and assertive. This is usually the role of a male as they are seen to he strong and emotionally strong. He also challenges this stereotype as he cries when his daughter is taken away from him. This is a contrast to a typical male in films as they aren't seen to be emotional.
His wife plays a dominant female role as she is supporting her husband which is stereotypical as a female is treated as being inferior to men as they are the dominant ones. She is supportive of her husband as tries to be there for him at all times.
White males - seen to be dominant and in control always superior.
Villain - not white and is disliked, this is usually the role of someone who isn't white as it is stereotypical of a white male to be the hero.
Location is in America which reinforces the stereotype of a white male playing the role of the hero.
Thursday 12 November 2015
Tuesday 10 November 2015
Dependency Theory
I use the media for entertainment purposes, I usually use it when I'm bored and go on websites such as Twitter, Snapchat and other websites. I feel that more people are dependent on the media but for entertainment purposes, the media is stilll crucial as it tells us about information that we need such as current affairs and news about our local area such as the weather. Our dependence on the media has changed, it has increased over the past 10 years and this is due to social media websites, applications and other ways to interact through the internet. People use more e-media that print of the TV itself which has also been increasing. I feel that article does support the theory as everyone gets their information or find the internet for their entertainment uses. As a result, the more time spent doing this means that they're more dependent.
Sunday 8 November 2015
Audience Theory
Hypodermic needle model
1) This article links to the hypodermic needle model as it is implying that when people play violent games they are more likely to duplicate what is going on in the game. For example playing these games will increase aggression. This is similar to the hypodermic needle model as it states that the media can inject information into our brains which could be dangerous. This is what the game seems to be doing as it is injecting violent images and increasing aggression which is a negative effect.
2) This links to the hypodermic needle model as it is indicating how the use of violent video games has a negative effect on someone and this is relates back to the model as it says the use of media injects information into our brains. Someone might criticise this front page as it may be seen to inject bad ideas into the audiences head which the hypodermic needle model suggests the media does.
Two-step flow model
1) The two-step flow model says the media isn't the only thing that influences us and social factors also play a role in this. I still think it's relevant as this can affect a person as they know whats right and wrong rather than seeing something in the media and reenacting what they've seen.
2) This YouTube blogger fits into the two-step flow model as he gives his opinions on the game he's playing and the two-step flow model says the two-step flow model instead suggests the audience are influenced by ‘opinion leaders and this YouTube blogger is an opinion leader.
3) This relates to the two-step flow model as the people tweeting influence people opinions as they get their point across meaning people are more inclined to get their point across as well.
4) Jamal Edwards fits into the two-step flow model as he uses the media to get across his views as he's an opinion leader being the owner of SBTV, this means he can get across his views easier as people will be influenced by him and are more likely to do the same.
Uses and Gratifications
1) Diversion - This is why people watch TV to escape from their problems as they find it an alternative from reality as they're trying to escape it. This clip fits in with this as the audience will feel like they're keeping their mind of reality and escaping.
Personal Relationships - Some people use the media as they might develop affection for a character as they've gotten use to seeing them so much they're emotionally attached and this is usually in TV series. Things such as Eastenders are ways for people to attach themselves to a character and are indulged in their life.
1) This article links to the hypodermic needle model as it is implying that when people play violent games they are more likely to duplicate what is going on in the game. For example playing these games will increase aggression. This is similar to the hypodermic needle model as it states that the media can inject information into our brains which could be dangerous. This is what the game seems to be doing as it is injecting violent images and increasing aggression which is a negative effect.
2) This links to the hypodermic needle model as it is indicating how the use of violent video games has a negative effect on someone and this is relates back to the model as it says the use of media injects information into our brains. Someone might criticise this front page as it may be seen to inject bad ideas into the audiences head which the hypodermic needle model suggests the media does.
Two-step flow model
1) The two-step flow model says the media isn't the only thing that influences us and social factors also play a role in this. I still think it's relevant as this can affect a person as they know whats right and wrong rather than seeing something in the media and reenacting what they've seen.
2) This YouTube blogger fits into the two-step flow model as he gives his opinions on the game he's playing and the two-step flow model says the two-step flow model instead suggests the audience are influenced by ‘opinion leaders and this YouTube blogger is an opinion leader.
3) This relates to the two-step flow model as the people tweeting influence people opinions as they get their point across meaning people are more inclined to get their point across as well.
4) Jamal Edwards fits into the two-step flow model as he uses the media to get across his views as he's an opinion leader being the owner of SBTV, this means he can get across his views easier as people will be influenced by him and are more likely to do the same.
Uses and Gratifications
1) Diversion - This is why people watch TV to escape from their problems as they find it an alternative from reality as they're trying to escape it. This clip fits in with this as the audience will feel like they're keeping their mind of reality and escaping.
Personal Relationships - Some people use the media as they might develop affection for a character as they've gotten use to seeing them so much they're emotionally attached and this is usually in TV series. Things such as Eastenders are ways for people to attach themselves to a character and are indulged in their life.
Personal Identity - People sometimes see themseleves in the media such as documentaries. Students may seem themselves in things such as 'Educating Yorkshire', this means they'll be watching this as they can relate to things that happen in their school and others.
Surveillance - People also use the media to find out information that's needed such as the news, weather and this is usually done through the news on TV or other media devices.
Media Succeeders PowerPoint
https://drive.google.com/file/d/0Bz7N10P33ib3alFHTUhGSlN6Ulk/view?usp=sharing
WWW - Well prepared slides
Key words - art house, broadsheet
Lacoste advert (aspirers)
EBI - Images
Profiler not identifiable
WWW - Well prepared slides
Key words - art house, broadsheet
Lacoste advert (aspirers)
EBI - Images
Profiler not identifiable
Monday 2 November 2015
media awards
The first video that i thought was the best was labrat. This is because of the different shots that were taken and the voice over to introduce the character. The use of the mise-en-scene is used to highlight that this is in school making it successful as everything synergies together.
The second video that i thought was also successful was tribulations. This is because of the editing that was used in this clip, the use of the CCTV camera made the scene to be more powerful and realistic. The costumes used were also chosen well given the plot of the film was based on a kidnapping.
The second video that i thought was also successful was tribulations. This is because of the editing that was used in this clip, the use of the CCTV camera made the scene to be more powerful and realistic. The costumes used were also chosen well given the plot of the film was based on a kidnapping.
Sunday 1 November 2015
Young and Rubicam
The test said that I am an explorer. I agree with this as a young student I am finding new brands that are seen as socially desirable. This is to fit in and by trying new brands and exploring them it is beneficial but also a trend among students to be exploring new brands. I try brands such as Adidas, Nike, Levis and others to explore what is best for me and what I like. The brands aren't expensive as they would be if I was a succeeder.
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