BBC Power Point

Feedback
WWW: Starter activity - q and a
            Simple, effective power point slides
            Clear presentation style 
            Good, detailed handout

EBI:      Less time discussing questions
            Other key words - PSB, licence fee
            Not enough factual info
            BBC remit

WWW: Clear presentation.
            Good handout, well structured and had key information.
            Starter task was well presented and engaged everyone to take part in it.

EBI:     Use more of the information on the handout onto the slides.
            Talk more about the influence the BBC has had in the past.
            Talk more about the use of synergy within the company.

The Guardian
The Guardian was founded by John Edward Taylor in 1821 based in Manchester. It was influenced by the Peterloo Massacre and the anti-corn laws campaigns. It was first only published on Saturdays. Achieved national and international recognition under the editorship of CP Scott, it was passed to his two sons. The first full coloured broadsheet. Left wing newspaper so it supports the views of the labour party.

BBC 
The BBC is funded by the residents in the UK and a public service that we pay for. It was founded in 1922 by John Reith. The BBC is the worlds oldest national broadcasting organisation. BBC has other channels such as BBC 1, BBC 2, BBC 3, BBC 4 ect and radio channels which all promote each other during advertisements. BBC was a private company during 1923-1926 and was suspended during WW2. 50% of BBC's expenditure is on TV. The BBC remit is Inform, Entertain and Educate. 

Twitter
Twitter was founded  9 years ago by Jack Dorsey, it has 300 million+ users and has a revenue of $1.4 billion. It is a social media website which allows you to socialise and with each tweet you're limited to 140 characters. The BBC use hashtags to be 'the definitive way to group tweets on the same subject. UCG - User generated content. Promotion through Vine. Everyone can keep up to date with the latest things that are occurring even the news.

News Corporation
News Corporation own The Times. It is also split into two sections - News Corporation and 21St Century Fox. It is promoted through 'The Simpsons' and The Times. It is a newspaper that favours The Conservatives. It is one of the worlds most highest earning company. It is owned by Rupert Murdoch who is an Australian but also an American Citizen. The industry is mass media and they also have a website making them easier for the younger audience to access online.

Sony
Sony was founded in Japan in 1946 by Akio Morita and Masaru Ibuka. Its diversified business is primarily focused on the Consumer and Professional electronics with divisions Gaming, Entertainment and Financial services sectors. Sony is well known for its technology and is recently known for the release of PS4 and the new Xperia phone. These products are promoted through the use of games and advertisements to promote on another. They had a revenue of 8 trillion yen. 

Vivendi
Vivendi is a mass media company and was founded in France 1853. They specialise in music publishing, film production, publishing, pay television service, tickets, television broadcasting and video hosting service. The chairman is Vincent Bollore. It is a worldwide company. Vivendi is a company primarily focused on digital entertainment. It owns French TV channel and movie producer the Canal+ Group, as well as music world leader Universal Music Group. 

Viacom
Viacom is a mass media American company which was founded in 2006. The current Viacom was created on December 31, 2005, as a spinoff from CBS Corporation. Viacom provides us with cable televison, broadcasting, radio, publishing, movies and web portals. They also have subsidiaries, BET Networks, Paramount Pictures Corporation, Viacom International and Viacome 18. In June 2005, Viacom announced its purchase of Neopets, a virtual pet website, along with GameTrailers, GoCityKids, and IFILM. 

Poster Analysis

The dominant reading is that the image is having to get across that there's a strong presence when wearing this brand which 50 Cent has and younger members of the audience look up to him as their role model. As a result of purchasing this brands products you will instantly become like 50 Cent in some ways. The image of his finger prints is to show is identity which makes him who he is. On the other hand the oppositional reading contrasts with this thought as the finger prints are there to tell us about his criminal record. This could then have a negative effect on the younger members of the audience as they may perceive  the situation as being a criminal makes you famous as they're more impressionable.

The dominant reading of this poster is that buying these shoes will help you to perform better as a basketballer as the slogan says 'Rise Above'. I can connote that this is to get the audience to be more inclined to purchasing this product as Derrick Rose is one of the most recognisable athletes around the world. As a result of this people will recognise his accomplishments as an athlete and would want to buy products he's promoting. The image shows to have skill and dominance which people will want to adopt as result of purchasing the shoes to duplicate Derrick Roses performance as an athlete. However, the oppositional reading could be that when purchasing this product it will instantly make the individual better which could be disappointing for them as they may not improve.

MIGRAIN introduction to Media: Reading an image

Denotation - The poster is of the rapper 50 Cent, on the right of the poster is his finger prints and a quote from him. He is promoting the brand RBK.

Connotation - From this poster I can connote that the finger prints are to indicate 50cents criminal persona which he is known for being as an individual or when he's rapping. This will attract the audience as they'd think if they buy RBK they will adopt his personality and become more like 50Cent. The image of 50Cent himself is as if he's dressed for war as he is wearing a camouflaged hat which is usually used in the army. This is another indication of his bad boy appearance that all his fans admire about him. 

Colour - The poster is  monochrome which gives the impression that he's done something that's not legal. It also shows the presence and the dominance 50cent has and if the audience were to buy RBK products they'd also have this effect on people.

Pose - The posture of 50Cent is intimidating to the audience, he is presented to have a firm posture to show the authority he has which illustrates to the audience the power which he posses.

Framing - The poster is framed like this so we can see 50Cent and also to see his identity. I can connote that it is framed like this so we can see both sides of 50Cent, the criminal side to him and the rapper to him. It is done so we can see his past and his present so the audience can identify what he has done to become the way he is which he isn't ashamed to tell anyone but embraces his past.

Composition - The image of 50Cent is placed on the left of the poster with his finger prints on the right. I can connote that this is done to show both 50Cent as a person and his DNA or to show his criminal identity which attracts the audience as 50Cent is known for his criminal persona. The text of is placed on the top right and in the center of the poster with the logo at the bottom right.

Size - Each image on the poster takes up half the page, the slogan 'i am what i am' is the largest text on the poster and the RBK logo is the smallest. The quote by 50cent is larger than the RBK logo so the audience can identify that it's 50Cent saying it.

Type of shot - The shot used is a medium close up, this is to give a clear image of the facial expression of 50Cent. This is important as his facial expression synergies with his criminal side because it shows his power which is intimidating.

Subject matter - The subject of the photograph is the product RBK which is being advertised. 

Setting - The photograph was taken inside in a isolated room with no light.

Lighting - The lighting is used to make a dark atmosphere to show the presence of 50Cent. The light is placed on his face and his arms to show his facial expression and muscles for the audience to see the power he possesses. The lighting makes the audience feel more intimidated by the authority that 50Cent has which makes them more inclined to buy the product as they want to adopt his personality.

Denotation - The poster is of basketballer Derick Rose jumping in the air with a basketball. There's another image in the background of the athlete, the logo of the product is at the bottom left with the slogan and the top right.

Connotation - I can connote that the image is of Derick Rose dunking the ball. This will attract the audience to the buy the product so they'd be able to duplicate similar moves to Derick Rose.

Colour - The background of the image is in black and white where as the foreground is in colour to highlight the athlete. This is done to highlight the product being sold to the audience as they're brighter than the rest of the image.

Pose - In the foreground of the poster there is Derick Rose jumping in the air, in the background there is another image of him standing. The facial expression of him in the foreground is showing concentration as he's looking directly at the ball.

Framing - The foreground displays the image of a basketballer jumping in the air in colour, the background is another image of the basketballer but in black and white with the image also blurred out.

Size - The text of the product and the name of the product are smaller than the other images on the poster. The logo placed at the bottom left visible enough for the audience to see. The slogan is the largest text on the poster which says 'Rise Above' which will attract the audience as they'd want to stand out from the crowd which this product promises to do by rising above everyone else. The image of Derick Rose is the largest image on the poster to highlight the product being sold. 

Type of shot - The shot is a long shot from a low angle shot. This is to make Derick Rose to see more superior to other athletes that don't wear the same product he does. This makes the audience more inclined to buy the shoes.

Subject matter - The subject of the product is the shoes that are worn by basketballer Derick Rose. 

Setting - The background is taken inside a basketball arena and the foreground is a photo of a basketballer with the background being cropped. 

Lighting - The background is in black and white which gives the effect that this is something to do with his future and the foreground is in colour with the lighting bright indicating that this is how he is now. I can connote that this is trying to indicate that the shoes he's wearing have made him develop as a player making him better.

Introduction to Media: Media consumption audit

Newspapers

• Which daily newspapers (if any) do you read?
• Often read 'The Sun'
• What sections of newspapers do you turn to first, and why? 
• I turn to the sports section of the paper because I interested in sports and like to keep up to date with all the latest sports stories.
• What sections do you never read, and why?
• I only read the sports section of the newspapers because its a interest of mine, I find sports stories more interesting than others which is why I read into the sports section more.
• What kinds of stories do you usually read and why?
• I read stories that are usually more humorous and to do with criminal activities that have taken place. I find the stories to be interesting.
• Do you, or someone else, buy the newspaper you read?
• Someone else buys the newspaper I read
• Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others?
• I check BBC News to keep up to date with stories that have taken place around the world and in the UK, I also view Sky sports news to check the sports news on a daily basis in the morning and in the evening.

Magazines

• What magazines (if any) do you buy regularly?  Why
• I buy the 'Performance VW' magazine because I'm interested in cars.
• What sections of the magazines do you read and not read, and why?
• With this specific magazine I read all of it as its to do with a interest of mine and the magazine is based on only cars.

Television

• Approximately how many hours a week do you spend watching television?
• 20hrs
• What times of day do you usually watch television?
• 17:00-19:00 Monday to Friday and 20:00-01:00 on the weekend
• What programmes do you like best and why?
• I like Comedies the best because they're humorous and I find them entertaining.
• Do you watch alone or with others? If you watch with others, who decides what you will watch?
• I mainly watch TV with my brother, we both watch similar programmes so its easy to decide what to watch.
• Do you watch 'live' TV or on-demand/catch-up? Do you use any other devices to watch TV (such as laptop of tablet?)
• I use BBC iPlayer on my PS4 to catch up on films that have been on or other programmes.

Radio

• Do you listen to the radio?
• I rarely listen to the radio.
• If yes, what stations do you like best and why?
• The station I like is Kiss because the music they play are the latest songs that I like and are trending.
• Approximately how many hours a week do you spend listening to the radio?
• I listen to the radio around an hour a week.
• What times of the day do you usually listen to the radio?
• I usually listen to the radio during the morning around 6:30.
• Where do you listen to the radio?
• I listen to the radio at home from my phone.
• What other activities (if any) do you do whilst listening to the radio?
• I'm usually getting ready for school when listening to the radio.

Cinema

• What films have you seen in the cinema in the last month?
• I've seen Straight Outta Compton in the last month.
• What films have you seen in other places – for example, through rental, satellite film channels (free or otherwise) or through video-on-demand?
• I watched Southpaw through rental
• Who else watched the films with you?
• I watched these films with my freinds.
• Who decided what films to watch?
• I decided what films to watch.
• What devices do you typically use to watch films: TV, laptop, tablet, phone etc.?
• I usually watch films on my phone and laptop.

Online

• How often do you access the internet?
• I access the internet on a daily basis.
• Where do you access the internet?  At home, at college or school, or at work?
• I use the internet at home from my laptop and phone, my phone when I'm not at home and sometimes from the school computers
• What are the main sites that you access?
• The main sites I access are YouTube, BBC News, Sky News and sites for shopping.
• What are the main reasons for accessing these sites – for example, for information, to make purchases, communicate with friends or for entertainment?
• I use my sites for shopping, entertainment, information and to communicate with friends.
• What other activities (if any) do you do whilst accessing the internet?
• What different devices do you use to access the internet? What is your primary device for accessing the internet?
• My primary device is my mobile phone, I can access all the websites I go on and can communicate with my friends at the same time.
• What social networks do you use regularly (e.g. Twitter, Instagram)? Why do you belong to these networks in particular?
• I use Twitter to keep up to date with the latest news stories and for entertainment uses as well.

Media Introduction

1. The reason I picked media a level was to gain a creative mindset in the world of media.

2. To understand why certain features are used in the media and the effect that they have.

3. The skills I want to learn are editing videos and photos.

4. My media interests are films, TV, social media websites and music. One of my favorite film is 'The Godfather', TV programme is 'Family Guy', one of the social media websites I have is Twitter and my favorite genre is music rap.

5. Other media experience I've had is editing on Photoshop and Media GCSE.

6. My other options are economics and sociology.