Ill Manors e-media: Tag London campaign

1. Tag London is a campaign which is used to help promote the film iLL Manors and this is done with the help of local graffiti artists. 300 of the tweets that were tweeted were from graffiti artists and what they did was receive tweets from those who were getting their point across through twitter and selected tweets were enlarged around Britain on famous landmarks. The main purpose of the campaign was to get the target audience involved with the film and to get their point across where it was seen by the public. This would be a stereotype that the rap genre has a lot of street life and graffiti which is another way to promote the film but also the soundtrack as well.

2. Tag London campaign helps promote the film through the ideology that people have of rap and urban life as they build a bridge with one another through the lifestyle of the characters in the film alongside the soundtrack but also how people living in urban areas are also represented through the media. The tweets that were used and put up around London would also be a large factor in promoting the film as people walking past reading them could relate to the film itself and as a result watch the film due to the messages that they have come across. As the film didn't have a big budget like other big block buster Hollywood films this campaign would be attracting more people throughout London who haven’t heard or come across any other ways the film has been promoted.

3. There is synergy between Tag London and the poster of the film as the poster of the film shows reviews of the film that have been posted up onto the front cover and there would also be tweets that have been used which also have reviews about the film. Twitter would also help promote the film and on the poster itself it shows the link to the iLL Manors Twitter account. Tag London would also help promote the film through the use of the tweets that have been used, they might be about reviews of the film or the soundtrack. 

4. User generated campaigns are more likely to be successful than traditional media platforms as they aren't able to give us as much depth and knowledge of the film than user generated campaigns would. They get the target audience more involved with the film and this also helps promote the film as well as the soundtrack as people are given the opportunity to express their opinions whereas before they weren't able to do that. It is also beneficial and majority of people have been exposed to social media and rather than spending money on print or listening to the radio they are more likely to get their news from Twitter, Facebook, Instagram and other social media websites. The use of Youtube also helps as it gives visual footage of what is going on and gives the audience a better understanding rather than trying to picture what is being said they can make their own opinion based on this.

5. SOUNDS LIKE THE TRUTH #ILLMANORS. This tweet would be targeting a more youth orientated target audience as they are the ones who feel strongly about not being able to get the truth heard. It may appeal more to the strugglers as they can relate more as the story of iLL Manors portrays people who are struggling in life and getting their lifestyle across.

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS. This would target those who are living in urban areas and are seeing how London is falling in their area. They are more likely to be explorers and strugglers as they would be challenging their typical view of London or finding it hard to survive in these urban conditions.

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS. The people who are living in London and are in deprived areas are ones who are able to relate to this as the Olympic stadium was seen to be great yet the area around didn't have any help to stop deprivation. They are likely to be targeting the youth and are strugglees living in the poorer parts where the Olympic stadium is built.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN. The target audience for this could be explorers as their mindset would be changed due to the film and the way Britain really is in the eyes of people and not the way that it is portrayed in the media. 

SOUNDS LIKE THE TRUTH #ILLMANORS. This would be aimed at mainly the youth who are living in urban conditions and can see the way Britain really is, they can see this due to living in urban areas or being exposed to the areas through the film.