Ideology: further reading and tasks

Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda

1. The capitalist ideology that is demonstrated in 'The Hunger Games' is of today's society that we live in. It is identical as both our and the society in the film have a authoritarian figure whom is in control of his people and makes decisions accordingly due to the power which he possess; this is also what happens in our society today. In contrast with today's society is reflects negatively in 'The Hunger Games' as the government is trying to retain its power through the force is has using it as a deterrence so that no member of society will rebel back as fear has been injected into their minds due to the president. The common ideology that the government have is that they are the ones in control and the ones who have power have dominance in society which is why the games are created so that they can retain this power rather than society overthrowing them and obtaining power which is seen to be something that the president deserves being the alpha male in society. This is seen as in the text of the article is says ''the world is caught under the dictatorships of President Snow, a man who believes more in his own supreme leadership than the people of his country''. This quotation shows that the ideology of the President is for the one of a higher social status should be in power leaving everyone else inferior to him which is also a common ideology in today's society which is people can't change their position in society and it shouldn't be changed.

2. 'The Hunger Games' shows the power of media to shape and influence ideological beliefs. The media is used to influence the ideology that the President is the one who has the most power and those that are in the game are inferior; this is done to eradicate any hope of rebellious behaviour that the members of society could conform to if they see that there is hope if the people in the game start to seem more powerful than President Snow himself. The media also helps promotes ideologies about society such as the Marxist view that ruling class keep the working class under control through civic means. 

Page 48: They Live - Understanding Ideology

1. The four accepted ideological beliefs in western societies highlighted by the article are: 

Realise your true potential

Be yourself

Lead a satisfying life
People should put their families first

2. Gramsci says that power isn't forced upon them but through consent, which means that people allow some sort of power to be placed upon them rather than it just being forced.

3. Louis Althusser says that the consumer which is us, are controlled through ideology. He believes that ideology was 'the greatest material of power which also dominates our day to day lifestyle. There are 2 key forms repressive state control and Idealogical State Apparatuses. Repressive state control are those who have power such as the government and ideological state apparatuses are institutions such as the church who dominate through common sense rather than fear.

4. I do not completely agree with this as the media does play a role it is not the only factor that plays a part. There are people who don't use the media or cannot afford this so are less likely to be controlled of influenced by this.

Ideology and binary opposition

The binary oppositions are between the working class and the Middle class, this is seen between Russle Brand and Nigel Farage. Russle Brand being someone who's come from a working class background. Another one is between the British people and immigrants that are coming into the country. This is also seen between the people voting for Nigel Farage and the people who are on the side of Russle Brand and his views on the questions being asked.

The ideologies that are demonstrated are that people in Britain, that immigrants are taking over their jobs and that immigrants are usually from an Asian background and people don't usually don't think of Americans or Australians to be immigrants.

The binary oppositions are between the protagonist and the antagonist. The protagonist being an American and the antagonist being from another country. This is also seen with the law and civilians in the court room when the judge takes away the child from her farther. There is also a binary opposition between the protagonist and the bank.

The common ideologies are that the law is powerful and controls society. Men are stronger than women and aren't emotional, always assertive and dominant. The protagonist is strong and is usually a white male. Women are seen to look after the man and children.

12D Cover Work - Monday 7/12, p1/2

P34: The World Of Mockingjay

Ideology: In this article the ideology is those who have a higher status and are in control usually have most or even all of the power due to dictatorship amongst everyone else. The world is caught under dictatorship of President Snow, he is a man who believes more in his own power than the people in his country that are under his control. The aim was to add his ideas into the games to vanish any thoughts or hope of rebellion against him so he can stay in power which is common amongst people that are in power as they want to obtain this power rather than getting overrun. This is due to his ideology of hope being stronger than fear meaning removing any signs of hope would lead to his people embracing fear erasing all signs of rebellion. 

Dystopia and propaganda: The article states that those in power eventually lose power. This is because although they hold most of the power, those who are inferior to the government will rebel to take control. The one who has the most power in the districts is Katnis and she uses propaganda to influence the need for rebellion as she hacks into Capitol system and publishes a video of a hospital being bombed by the Capitols. This was to gain hope for the people under the control of the government who had fear injected into them. Katnis uses the power of the T.V to help deliver he message across to the world stating that the Capitol is cruel and is not right.



P48: They Live

Ideology: This article is about the ideology in Britain changing as new ideas emerges, however there are also 3 dominant ideologies that society accepts or agree. These 3 are people putting their families first, working hard for money and women to behave in a feminine way. These ideologies are often accepted throughout society as they've been around for so long. On the other hand some people challenge this view in society as they may see this to be a sexist thing or even out of date(new ideologies that are modern and to do with with society in today's century). 

Media Magazine reading and tasks

MM50

1. The article is talking about how the media is sexist towards women and portray women as having to be slim and sexy in order to be accepted in society and that this is the dominant male view on this.

2. The film which has sparked the debate on female body image and female representation is called 'A Perfect 14.' It is a documentary which challenges the idea of beauty and what is beautiful and normal ignoring what traditional women looked like.

3. The female gaze differs from the male one as men look at women and objectify them, they aren't able to do anything and just have to accept they're being looked at. The female gaze is similar to the male gaze as they're looking at males in the same way but it isn't as passive.

4. I think real women should appear in the media as it shows a representation of women all over the UK regardless of their actual size, it could be damaging to women's self confidence of health if they decide to starve themselves in order to go down to a size 0 just to be accepted by society and women.

5. The film is trying to get across that women don't need to be too self concious about the way that they look and that they're beautiful no matter what they look like even if it's not like the 'ideal women' that are portrayed in the media.

MM51

1. The introduction talks about how different people create media texts with their own ideas which other people then view in the exact same way that they do.

This suggests that there is a representation process in which certain people in the media including the photographer, picture editor and news editor. They're able to influence how we see an image and can give it different meanings on the basis of how the photo could be taken(camera angle).

The expectations and needs of the target audience, the limitations provided by the genre codes, the type of narrative they wish to create and their institutional remit.

This is how the audience interpret the media text, they might believe what they're viewing or have a different view on it.

 Social media gives more people a voice, this can be on social media website or even people on YouTube, they can influence people to speak up and get their voice across.

Media texts such as a newspaper or broadsheet would promote the ideologies that they want but not e-media platforms.

2. I'm aware of what I post on social media, I make sure that it represents me in a positive way rather than conforming to the stereotype that all teenagers do drugs and are violent. I use the media for entertainment purposes and post things that doesn't cause any offence to anyone.

3. I think that the audience is more powerful that institutions as the audience can decide whether they want to watch something or not, they can influence the decisions the institutions make by protesting or deciding to do other things that the majority of the audience want to change or add in today's media. An example of this would be with BBC where the audience can decide whether they're representing majority of the UK and if not the audience and get their view across and influence the BBC's decision to change something.

Representation theories: blog task

The clip that I picked was the trailer from the film 'Southpaw'. The first theory that this links to is Levi-Strauss: Representation and ideology this is because the ideology that people have of men are usually to do with being strong and independent. This is seen in the film as the main protagonist is a boxer which reinforces this theory as boxers are seen to be powerful and dominant fulfilling the idea of what every man should behave in today's society. The trailer of this film also links to another theory which is Perkins: stereotypes can be positive or partly true, this includes stereotypes such as men being strong and this is positive in the clip of this film as the male is a strong man who has a lot of power. The set idea of men are to be strong and not to show any emotions but an alternative view of this is shown when the protagonists wife is murdered in the film and he starts to break down and cry which isn’t a dominant representation of men. This is also seen when the protagonist loses her daughter after she is taken away, he also starts to cry which isn’t seen as a masculine thing to do. Also, it isn’t usually to see a male taking care of his daughter or being a single parents as women are the ones who are seen to be caring and nurturing towards their child as this is a feminine thing a male is seen to be incapable of doing. Another theory that this links to is Berger: ‘Ways of seeing’ which is an additional representation theory that influenced Mulvey. This is seen when the main protagonist is sitting down whilst in the boxing ring and he sees his wife on the ringside looking at him which could also link back to the female gaze. The protagonist wife is also a dominant representation of women as she is caring for her husband and women are also seen to be emotional which she is due to her husband’s boxing career. The villain of the film is also someone from another country which is usually done to promote the white male as the hero which is usually done in most films. The hero is normally is set to win against the villain, in some cases the villain is usually someone from Britain and goes against the Americans but in this case it is someone from South America and the main protagonist is set out to beat him after the death of his wife to avenge her and get his daughter back. There is also a common trend with boxing films in the past where the hero has been a white American male most of the time and is going up against someone from another country or different ethnicity; this makes the white male superior and other ethnicities to seem inferior which is a common thing in most films. An example of this would be ‘Rocky’ but this is changing over the years where there is now a black hero in recent film ‘Creed’. This challenges the common stereotype of the white male although the male is still an American.

12D cover work 26/11/15

The groups that are represented are males and females, straight men and gay men. This is seen as the host of the TV show is a gay man and the other members who are seated on the show are straight. I think Graham Norton is a dominant representation of a gay man as people see them to be talkative, happy, loud ect. Arnold Schwarzenegger is a dominant representation of a male as men are seen to be tall, confident, strong creating the image that he is the ideal male. This links to Medhurts theory as it talks about how stereotypes can be negative which creates a negative image of Graham Norton as he is a gay male. 

The groups that are represented in this are British people, tourists and royalty. The representation of the Queen is dominant as it shows the power that she has and how wealthy royalty is. The representation of the tourists is also dominant as they are usually from other countries and are usually interested in the royal family. Tourists are also seen to be on holiday and learning new things about different cultures. This links back to Richard Dyer: Stereotyping and power as the British people were mainly white and the tourists were from other ethnicities.

The groups that was represented was a dominant representation of girls in high school but also an alternative representation as the girls were playing football and this is seen as a more masculine thing to do. This links back to Mulvey as the dominant view in the media is masculine and created for the benefit of men. Women are presented for men to look at, hence the ‘male gaze’. This links to the idea of ‘sex sells’ and women being represented as sex objects.

representation photoshop collage

Dominant Representation

These qualities are usually associated with males and are common stereotypes about how men should look or act.

Alternative Representation

These qualities aren't usually associated with men and go against the usual representation of them in the media.

Representation

The main protagonist is Billy Hope, he is a stereotypical male as he is portrayed as being strong, masculine, dominant and assertive. This is usually the role of a male as they are seen to he strong and emotionally strong. He also challenges this stereotype as he cries when his daughter is taken away from him. This is a contrast to a typical male in films as they aren't seen to be emotional.

His wife plays a dominant female role as she is supporting her husband which is stereotypical as a female is treated as being inferior to men as they are the dominant ones. She is supportive of her husband as tries to be there for him at all times.

White males - seen to be dominant and in control always superior.

Villain - not white and is disliked, this is usually the role of someone who isn't white as it is stereotypical of a white male to be the hero.

Location is in America which reinforces the stereotype of a white male playing the role of the hero.

Migrain Index

Media consumption audit
MIGRAIN introduction to Media: Reading an image

Year 12: Institution feedback and learner response

Institution: Brand values

Institution: CoolBrands research

Narrative

Audience: Psychographics

Audience theory: blog tasks

Dependency theory
Representation: clip analysis - dominant and alternative representations
Representation theory: 500 word analysis on blog
Representation: Media Magazine articles and questions
Ideology: BBQ QT analysis and binary opposition
Ideology: Media Magazine reading 

Dependency Theory

I use the media for entertainment purposes, I usually use it when I'm bored and go on websites such as Twitter, Snapchat and other websites. I feel that more people are dependent on the media but for entertainment purposes, the media is stilll crucial as it tells us about information that we need such as current affairs and news about our local area such as the weather. Our dependence on the media has changed, it has increased over the past 10 years and this is due to social media websites, applications and other ways to interact through the internet. People use more e-media that print of the TV itself which has also been increasing. I feel that article does support the theory as everyone gets their information or find the internet for their entertainment uses. As a result, the more time spent doing this means that they're more dependent.

Audience Theory

Hypodermic needle model

1) This article links to the hypodermic needle model as it is implying that when people play violent games they are more likely to duplicate what is going on in the game. For example playing these games will increase aggression. This is similar to the hypodermic needle model as it states that the media can inject information into our brains which could be dangerous. This is what the game seems to be doing as it is injecting violent images and increasing aggression which is a negative effect.

2) This links to the hypodermic needle model as it is indicating how the use of violent video games has a negative effect on someone and this is relates back to the model as it says the use of media injects information into our brains. Someone might criticise this front page as it may be seen to inject bad ideas into the audiences head which the hypodermic needle model suggests the media does. 

Two-step flow model

1) The two-step flow model says the media isn't the only thing that influences us and social factors also play a role in this. I still think it's relevant as this can affect a person as they know whats right and wrong rather than seeing something in the media and reenacting what they've seen.

2) This YouTube blogger fits into the two-step flow model as he gives his opinions on the game he's playing and the two-step flow model says the two-step flow model instead suggests the audience are influenced by ‘opinion leaders and this YouTube blogger is an opinion leader.

3) This relates to the two-step flow model as the people tweeting influence people opinions as they get their point across meaning people are more inclined to get their point across as well.

4) Jamal Edwards fits into the two-step flow model as he uses the media to get across his views as he's an opinion leader being the owner of SBTV, this means he can get across his views easier as people will be influenced by him and are more likely to do the same. 

Uses and Gratifications

1) Diversion - This is why people watch TV to escape from their problems as they find it an alternative from reality as they're trying to escape it. This clip fits in with this as the audience will feel like they're keeping their mind of reality and escaping.

Personal Relationships - Some people use the media as they might develop affection for a character as they've gotten use to seeing them so much they're emotionally attached and this is usually in TV series. Things such as Eastenders are ways for people to attach themselves to a character and are indulged in their life.

Personal Identity - People sometimes see themseleves in the media such as documentaries. Students may seem themselves in things such as 'Educating Yorkshire', this means they'll be watching this as they can relate to things that happen in their school and others.

 Surveillance - People also use the media to find out information that's needed such as the news, weather and this is usually done through the news on TV or other media devices.

Media Succeeders PowerPoint

https://drive.google.com/file/d/0Bz7N10P33ib3alFHTUhGSlN6Ulk/view?usp=sharing

WWW - Well prepared slides 
             Key words - art house, broadsheet
             Lacoste advert (aspirers)

EBI - Images
         Profiler not identifiable 
         

media awards

The first video that i thought was the best was labrat. This is because of the different shots that were taken and the voice over to introduce the character. The use of the mise-en-scene is used to highlight that this is in school making it successful as everything synergies together.

The second video that i thought was also successful was tribulations. This is because of the editing that was used in this clip, the use of the CCTV camera made the scene to be more powerful and realistic. The costumes used were also chosen well given the plot of the film was based on a kidnapping.

Young and Rubicam

The test said that I am an explorer. I agree with this as a young student I am finding new brands that are seen as socially desirable. This is to fit in and by trying new brands and exploring them it is beneficial but also a trend among students to be exploring new brands. I try brands such as Adidas, Nike, Levis and others to explore what is best for me and what I like. The brands aren't expensive as they would be if I was a succeeder.

Narrative

Warrior

Barthes

Enigma code - Who's going to fight and who is going to win it.

Action code - The male (Tommy) going up to the ring where the other fighter is suggests that he wants to fight with him(Mad Dog). He does this twice to show his eagerness to fight the other male. 

Todorov 

The equilibrium is Tommy training with the punchbag, he then goes to ask to fight Mad Dog. The disequilibrium is when they both fight disrupting the peace. The fight is then over won by Tommy creating  a new equilibrium.

Propp

Villain - Mad Dog

Hero - Tommy 

The Helper - Tommy

The Princess - The trainer

Eastenders

Barthes

Enigma code - Who killed Lucy and why did Jane help Max get out of prison.

Action code - The noise of police coming to the house and arresting Max suggesting he's going to be sent down for a crime.

Todorov

The equilibrium was Max and Jane talking, the disequilibrium was when Max started to question Jane disrupting the harmony causing Jane to go in a state of panicking. The new equilibrium is created when Max gets arrested.

Propp

The villain - Jane

The princess - Max

The false hero - Jane

BBC News at 6 - 9/11

Barthes

Enigma code - Who caused this to happen and why did they target these buildings and why America.

Action code - The plane going towards the buildings show they're going to hit.

Todorov

The equilibrium was American civilians doing their daily routines and then terrorists decide to attack the twin towers which is the disequilibrium. The new equilibrium is created after the attack when the president talks to the American civilians about how they're going overcome this situation.

Propp

The villain - The terrorists and Saddam Hussein.

The helper - Pakistan 

The princess - The civilians in America

The hero - President Bush

Cool Brands

Apple

Apple portrays itself to be an advance brand when producing its products. They are seen to show wealth of an individual or the creativity of someone. Their brand values are quality, evolving and advance. It also fits into Dyers lines of appeal; Rich, luxurious lifestyles, this is because people with an Apple product are conveyed to have more money that others who have brands that aren't of the Apple brand.

Aston Martin

Aston Martin is an advance luxurious brand that is known as being one of the best pioneers of cars. Their brand values are luxury, precision and perfection. Aston Martin fits into Dyers lines of  appeal , Rich, luxurious lifestyles as it is seen as an expensive brand and anyone who has this car is portrayed to be prestigious and wealthy.

Rolex

Rolex is seen to be one of the best producers of watches, they come across as being stylish, reliable, excellent quality and prestigious. Their brand values are a personal touch, classy and prestigious. Rolex fits into Dyers lines of appeal through several different ones. 
Rich, luxurious lifestyles as people buying this product are seen to be wealthy and have a lot of money, Successful careers this is because being in a good paid job will enable you to buy such an expensive product and Elite people; this is due to people being portrayed as being highly regarded through society.


Bose

Bose has become more of a recognisable brand as it produces quality and a personal touch with its products. Their brand values are alternative and personal touch. It fits into Dyers lines of appeal through Elite people or experts, as people usually know a lot about technology and the products they produce meaning they are some what of an expert.

Sony

Sony comes across as being more advance in their products and are known worldwide. Their brand values are evolution, quality and advance. Sony also fits into Dyer's lines of appeal, rich, luxurious lifestyles as Sony is seen as a brand which is prestige and someone who has a product from Sony automatically gains the status of being wealthy and an expert in technology.

These 5 brands are seen to be cool in the UK as they are socially desirable to have due to the status one gains through having them. It gives people the status of being wealthy, experts ect and this gives them a prestigious status which they gain. The products also stand out from others so when someone buys them they are seen as being different, illuminating them from the crowd which then portrays them as being cool.

Brand Values

British Airways

British Airways comes across as a safe and reliable way to travel. They portray themselves to be a prestigious airline that provides their customers with the best intangible service. Its brand values are traveling, comfort and prestigious. British Airways fits into  Dyer’s lines of appeal through Happy families - everyone wants to belong, this because they provide the service for people to travel which could be for a holiday as a family or to meet members of their family.

British Airways is prestigious and are caring.

Prestigious 

Adidas

Adidas is a clothing brand which provides their customers with the quality and a personal touch with all their clothing making their brand identifiable. Its brand values are quality, personal touch and importance. Adidas fits into several of Dyer's lines of appeal. The first is Self-importance & pride, this is because wearing Adidas products makes the individual stand out and seem prestigious. Also, rich, luxurious lifestyles; this is because Adidas as a brand is expensive and when buying their products people may assume you're rich.

Adidas is creative and provides a personal touch.

Creative.

Volkswagen

VW is a worldwide company that produces some of the most reliable cars in the world. Its brand values are precision, comfort and passion for cars. Volkswagen fits in some of Dyer's lines of appeal - Rich, luxurious lifestyles, people will categoraise you as being wealthy based on having a VW. Another one is successful careers, when driving this car you'll be portrayed to have a successful career which means you can afford to have a VW.

VW is a brand about precision and passion for cars.

Passion.

KFC

KFC is a worldwide company that comes across as being a kind and caring. Its brand values are giving a personal touch, quality and family which is seen to be in most of their advertisements. KFC fits into Dyer's lines of appeal through Happy families - everyone wants to belong, this is seen in most of KFC adverts as they portray modern families to bond over a bucket of chicken.

KFC is about happy families and quality.

Family.

SONY

Sony comes across as being more advance in their products and are known worldwide. Their brand values are evolution, quality and advance. Sony also fits into Dyer's lines of appeal, rich, luxurious lifestyles as Sony is seen as a brand which is prestige and someone who has a product from Sony automatically gains the status of being wealthy and an expert in technology.

Advanced in technology and providing the best quality.

Evolution.

Channel 5

Channel 5 was launched 30th March 1997. It is owned by Viacom International media networks. It was previously called Five until it changed to Channel 5. It is the fifth and final national terrestrial channel. Richard Desmind purchased the station from RLT in 2010. Channel 5 was acquired by Viacom in 2014 for £450 million. It is general entertainment channel and has low brow shows like big brother. Successful imports from America. Bidding started in 1993. Known for sports and mild pornographic films. Channel 5 is known to have low brow programmes but some high brow programmes as well. The original Channel 5 logo was a numeric "5" within a circle, sometimes accompanied by candy stripes.

BBC Power Point

Feedback
WWW: Starter activity - q and a
            Simple, effective power point slides
            Clear presentation style 
            Good, detailed handout

EBI:      Less time discussing questions
            Other key words - PSB, licence fee
            Not enough factual info
            BBC remit

WWW: Clear presentation.
            Good handout, well structured and had key information.
            Starter task was well presented and engaged everyone to take part in it.

EBI:     Use more of the information on the handout onto the slides.
            Talk more about the influence the BBC has had in the past.
            Talk more about the use of synergy within the company.

The Guardian
The Guardian was founded by John Edward Taylor in 1821 based in Manchester. It was influenced by the Peterloo Massacre and the anti-corn laws campaigns. It was first only published on Saturdays. Achieved national and international recognition under the editorship of CP Scott, it was passed to his two sons. The first full coloured broadsheet. Left wing newspaper so it supports the views of the labour party.

BBC 
The BBC is funded by the residents in the UK and a public service that we pay for. It was founded in 1922 by John Reith. The BBC is the worlds oldest national broadcasting organisation. BBC has other channels such as BBC 1, BBC 2, BBC 3, BBC 4 ect and radio channels which all promote each other during advertisements. BBC was a private company during 1923-1926 and was suspended during WW2. 50% of BBC's expenditure is on TV. The BBC remit is Inform, Entertain and Educate. 

Twitter
Twitter was founded  9 years ago by Jack Dorsey, it has 300 million+ users and has a revenue of $1.4 billion. It is a social media website which allows you to socialise and with each tweet you're limited to 140 characters. The BBC use hashtags to be 'the definitive way to group tweets on the same subject. UCG - User generated content. Promotion through Vine. Everyone can keep up to date with the latest things that are occurring even the news.

News Corporation
News Corporation own The Times. It is also split into two sections - News Corporation and 21St Century Fox. It is promoted through 'The Simpsons' and The Times. It is a newspaper that favours The Conservatives. It is one of the worlds most highest earning company. It is owned by Rupert Murdoch who is an Australian but also an American Citizen. The industry is mass media and they also have a website making them easier for the younger audience to access online.

Sony
Sony was founded in Japan in 1946 by Akio Morita and Masaru Ibuka. Its diversified business is primarily focused on the Consumer and Professional electronics with divisions Gaming, Entertainment and Financial services sectors. Sony is well known for its technology and is recently known for the release of PS4 and the new Xperia phone. These products are promoted through the use of games and advertisements to promote on another. They had a revenue of 8 trillion yen. 

Vivendi
Vivendi is a mass media company and was founded in France 1853. They specialise in music publishing, film production, publishing, pay television service, tickets, television broadcasting and video hosting service. The chairman is Vincent Bollore. It is a worldwide company. Vivendi is a company primarily focused on digital entertainment. It owns French TV channel and movie producer the Canal+ Group, as well as music world leader Universal Music Group. 

Viacom
Viacom is a mass media American company which was founded in 2006. The current Viacom was created on December 31, 2005, as a spinoff from CBS Corporation. Viacom provides us with cable televison, broadcasting, radio, publishing, movies and web portals. They also have subsidiaries, BET Networks, Paramount Pictures Corporation, Viacom International and Viacome 18. In June 2005, Viacom announced its purchase of Neopets, a virtual pet website, along with GameTrailers, GoCityKids, and IFILM. 

Poster Analysis

The dominant reading is that the image is having to get across that there's a strong presence when wearing this brand which 50 Cent has and younger members of the audience look up to him as their role model. As a result of purchasing this brands products you will instantly become like 50 Cent in some ways. The image of his finger prints is to show is identity which makes him who he is. On the other hand the oppositional reading contrasts with this thought as the finger prints are there to tell us about his criminal record. This could then have a negative effect on the younger members of the audience as they may perceive  the situation as being a criminal makes you famous as they're more impressionable.

The dominant reading of this poster is that buying these shoes will help you to perform better as a basketballer as the slogan says 'Rise Above'. I can connote that this is to get the audience to be more inclined to purchasing this product as Derrick Rose is one of the most recognisable athletes around the world. As a result of this people will recognise his accomplishments as an athlete and would want to buy products he's promoting. The image shows to have skill and dominance which people will want to adopt as result of purchasing the shoes to duplicate Derrick Roses performance as an athlete. However, the oppositional reading could be that when purchasing this product it will instantly make the individual better which could be disappointing for them as they may not improve.

MIGRAIN introduction to Media: Reading an image

Denotation - The poster is of the rapper 50 Cent, on the right of the poster is his finger prints and a quote from him. He is promoting the brand RBK.

Connotation - From this poster I can connote that the finger prints are to indicate 50cents criminal persona which he is known for being as an individual or when he's rapping. This will attract the audience as they'd think if they buy RBK they will adopt his personality and become more like 50Cent. The image of 50Cent himself is as if he's dressed for war as he is wearing a camouflaged hat which is usually used in the army. This is another indication of his bad boy appearance that all his fans admire about him. 

Colour - The poster is  monochrome which gives the impression that he's done something that's not legal. It also shows the presence and the dominance 50cent has and if the audience were to buy RBK products they'd also have this effect on people.

Pose - The posture of 50Cent is intimidating to the audience, he is presented to have a firm posture to show the authority he has which illustrates to the audience the power which he posses.

Framing - The poster is framed like this so we can see 50Cent and also to see his identity. I can connote that it is framed like this so we can see both sides of 50Cent, the criminal side to him and the rapper to him. It is done so we can see his past and his present so the audience can identify what he has done to become the way he is which he isn't ashamed to tell anyone but embraces his past.

Composition - The image of 50Cent is placed on the left of the poster with his finger prints on the right. I can connote that this is done to show both 50Cent as a person and his DNA or to show his criminal identity which attracts the audience as 50Cent is known for his criminal persona. The text of is placed on the top right and in the center of the poster with the logo at the bottom right.

Size - Each image on the poster takes up half the page, the slogan 'i am what i am' is the largest text on the poster and the RBK logo is the smallest. The quote by 50cent is larger than the RBK logo so the audience can identify that it's 50Cent saying it.

Type of shot - The shot used is a medium close up, this is to give a clear image of the facial expression of 50Cent. This is important as his facial expression synergies with his criminal side because it shows his power which is intimidating.

Subject matter - The subject of the photograph is the product RBK which is being advertised. 

Setting - The photograph was taken inside in a isolated room with no light.

Lighting - The lighting is used to make a dark atmosphere to show the presence of 50Cent. The light is placed on his face and his arms to show his facial expression and muscles for the audience to see the power he possesses. The lighting makes the audience feel more intimidated by the authority that 50Cent has which makes them more inclined to buy the product as they want to adopt his personality.

Denotation - The poster is of basketballer Derick Rose jumping in the air with a basketball. There's another image in the background of the athlete, the logo of the product is at the bottom left with the slogan and the top right.

Connotation - I can connote that the image is of Derick Rose dunking the ball. This will attract the audience to the buy the product so they'd be able to duplicate similar moves to Derick Rose.

Colour - The background of the image is in black and white where as the foreground is in colour to highlight the athlete. This is done to highlight the product being sold to the audience as they're brighter than the rest of the image.

Pose - In the foreground of the poster there is Derick Rose jumping in the air, in the background there is another image of him standing. The facial expression of him in the foreground is showing concentration as he's looking directly at the ball.

Framing - The foreground displays the image of a basketballer jumping in the air in colour, the background is another image of the basketballer but in black and white with the image also blurred out.

Size - The text of the product and the name of the product are smaller than the other images on the poster. The logo placed at the bottom left visible enough for the audience to see. The slogan is the largest text on the poster which says 'Rise Above' which will attract the audience as they'd want to stand out from the crowd which this product promises to do by rising above everyone else. The image of Derick Rose is the largest image on the poster to highlight the product being sold. 

Type of shot - The shot is a long shot from a low angle shot. This is to make Derick Rose to see more superior to other athletes that don't wear the same product he does. This makes the audience more inclined to buy the shoes.

Subject matter - The subject of the product is the shoes that are worn by basketballer Derick Rose. 

Setting - The background is taken inside a basketball arena and the foreground is a photo of a basketballer with the background being cropped. 

Lighting - The background is in black and white which gives the effect that this is something to do with his future and the foreground is in colour with the lighting bright indicating that this is how he is now. I can connote that this is trying to indicate that the shoes he's wearing have made him develop as a player making him better.