Ill Manors: e-media off-site research

Ill Manors Facebook page

1.29,882 like in total on Facebook.
2. At the top of the Facebook page their is a copy of the film that is being promoted due to the 15th anniversary of Revolver entertainment.
3.     

               

                                                                              

This appeals to the audience as the film has been nominated for two awards one being the album and one being the film itself. This appeals both to those who have watched the film but are also fans of Plan B's music, this appeals to a wider audience as it targets Plan B's core target audience and the target audience for the film.

This would appeal to the Plan B target audience as those who are of a younger age who are into acting would be able to take up on this opportunity. The target audience would be those who are inspired by films and want something to do with them and also Plan B is there to help out these children and this is an opportunity for them to get involved and change their life.

The taregt audience that liked both the film and the soundtrack of iLL Manors would be the main target audience for the film Offender, it would be under the same category and could possibly have the same impact that the film iLL Manors has. It promotes the film by talking about the trailer, the soundtrack, the actors and the director.

This will target mainly those were into the soundtrack of the film as well as the film itself, they would be those who are Plan B's core target audience before the film came out itself and are into the music that he makes. The target audience would be into the hip-hop rap genre and are likely to be fans of other rappers who have taken on the style of rap Plan B has seen to produce over the years.

This would target people who are into the NME music magazine and as it is promoting Plan B it would be targeted at those who are into the music that was in the film and it is a music magazine so it would be talking mainly about the soundtrack that the film had to offer. This would also be aimed at those who watched the film but also those who are fans of Plan B's music before the film came out.

4. There is cross promotion between the soundtrack of the film that has been identified in the music magazine and also the soundtrack of the film which has left a link for the audience to watch it. 

There is also promotion between the film and the soundtrack of the film which is seen with the awards that the film could win at the BRITS which one of them is for the film and the other is for the soundtrack.

There is cross promotion between the film and the Johnathan Ross that Plan B was at to talk about his film. The show he attended was made after the film had been made for him to promote it on prime time TV for promotion so that more people can watch the film.

5. One of the competitions that you can enter can be to win a copy of the film, the audience finds a competition to be appealing and as a result they are more inclined to watch the film if they win.

There was also another one for those who have an interest for being in films or even helping direct, any sort of role to be able to make a film for those who are young and have a passion for it.

There is also a post asking if music can change things which allows people to interact with each other and get their view across. They are able to leave comments and discuss with one another their views.

6. There is a post which says people thoughts on iLL Manors track. This is repeated through the page so that people are able to talk about the soundtrack and as a result promote it and are able to listen to it.

There is also links to a YouTube page which has the songs and the soundtrack of the film on the Facebook page so for those who haven't gotten a chance to listen to the film or the soundtrack are able to do so.

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8. They did this to promote the film through the Facebook page by putting up the trailer of the film so that people who visit the page are able to see the trailer of the film if haven't done so before. It tells us about the film and the release date of the film as well, it also promotes the book of the film.

Ill Manors Twitter feed

1. The twitter page shows the film and the soundtrack and promotes them both on the Twitter page, it keeps everyone up to date and gives the audience a chance to interact with the other members of the audience.

2. #BROKENBRITAIN

    #ILLMANORS

    #PLANB

    

3. Josh Franceschi tweeted ''Watching iLL Manors with my mum. Explaining what 'fam' 'sket' 'wasteman' etc means before we start 'so she gets it'. This would appeal to a younger target audience as they would be able to understand what the words mean and could relate to this as their parents may also not understand what the words mean.

Ryan de la cruz tweeted "#ILLManors @iLLManors is out on DVD and Blu Ray also available online! #MustBuy #Support". This is targeting people who are into the hip hop rap genre that both Plan B and Ryan produce and promoting the film so that they are able to by the DVD.

BBC One radio also tweeted multiple times talking about Plan B and the film including the soundtrack, it will be promoting a wider audience for example those who are fans of BBC One, fans of Plan B's music and those who interested in watching the film.

4. Twitter uses links and pictures to promote the film, there are images of the actors of the film so they are recognizable to the audience, there are links which allow the audience to go onto YouTube so that they can watch the trailer of the film but also so that they can listen to the soundtrack of the film.

5. 

Tag London is used to promote the film and those who are into things that are seen to be associated with urban culture such as graffiti, this is done to target a more urban audience and those who listen to rap and hip hop so that they can attract a wider target audience.

6. The Twitter page was promoting the film such as links to the soundtrack which is available on YouTube for the audience to listen to, trailers to the film and also pictures of the poster to the film so that the audience are able to see it.

Ill Manors on Instagram

1. Instagram promotes the film by showing videos and pictures of the film which are reposted so that they can promote the film. There would be pictures of Plan B and posters of the film which are able to be seen.

2.

 

This promotes the film after the release so that people who have watched the film or haven't can go to the shops and buy the film. This would be promotion for buying the film after being released in the cinema.

This image would be promoting the soundtrack of the film so that those who are interested in the film and are interested in the film are able to see that they can purchase the album of the film.

This poster would be promoting the film so that people can watch it, this is effective as it shows the ratings of the film so that those who want an opinion of the film from someone of a high status so they can make an informed decision of deciding to watch the film or not.

3. #IllManors

BuyNow
OutNow
VoteNow
HaveYourSay
TagLondon

The reason these are important is so that the audience are able to interact with the rest of the people are get their views across.

4. 

There is cross promotion between the film and the soundtrack, the image was put on their Instagram to promote both the film and the music video of the film.

This is on their page so that they can promote the soundtrack of the film yet the soundtrack also has ill manors on the bottom left so people can identify the film from the soundtrack or the soundtrack from the film which cross promote each other.

YouTube - planbuk channel

1. It helps promote the film as it shows the soundtrack that has been used in the film so when people listen to the songs that appear in the film they are more likely to go and watch the film.

2. There is cross promotion between YouTube and Twitter, they both show the trailer and the music videos which are from the soundtrack. Twitter uses links to promote the songs on YouTube from their iLL Manors page.

3. There are links to other social media websites such as Facebook, Twitter and Soundcloud.

Ill Manors e-media: website analysis

1. There are signs of the iLL Manors logo all over the page which are easily identifiable alongside the cast of the film on the right hand side. There is also the use of graffiti which is used on the wall and has the film iLL Manors tagged on the wall with the graffiti. 

2. The website is promoting the film and telling the audience to purchase the film and also interact with them through the use of the social media website Twitter by using the hash-tag which says #ILLManors.

3. Plan B uses the use of videos on his website is, there is also the promotions of his twitter that is seen throughout the website and also uses Instagram on the website. 

4. The article is over three years ago and Plan B doesn't justify the riots but understands that people are going to react back to this 'broken Britain' which has been referred to in previous articles and the cause of the riots which happened to start in Tottenham isn't justified but is a key factor in the reason that they starred.

5. I think social media is taking over than the websites for films as people are more inclined to be on social media on a daily basis. The audience will be able to interact on social media and the film websites promote their social media page which means it's easier for the audience to access the social media page rather than going onto the website.

Ill Manors e-media: Tag London campaign

1. Tag London is a campaign which is used to help promote the film iLL Manors and this is done with the help of local graffiti artists. 300 of the tweets that were tweeted were from graffiti artists and what they did was receive tweets from those who were getting their point across through twitter and selected tweets were enlarged around Britain on famous landmarks. The main purpose of the campaign was to get the target audience involved with the film and to get their point across where it was seen by the public. This would be a stereotype that the rap genre has a lot of street life and graffiti which is another way to promote the film but also the soundtrack as well.

2. Tag London campaign helps promote the film through the ideology that people have of rap and urban life as they build a bridge with one another through the lifestyle of the characters in the film alongside the soundtrack but also how people living in urban areas are also represented through the media. The tweets that were used and put up around London would also be a large factor in promoting the film as people walking past reading them could relate to the film itself and as a result watch the film due to the messages that they have come across. As the film didn't have a big budget like other big block buster Hollywood films this campaign would be attracting more people throughout London who haven’t heard or come across any other ways the film has been promoted.

3. There is synergy between Tag London and the poster of the film as the poster of the film shows reviews of the film that have been posted up onto the front cover and there would also be tweets that have been used which also have reviews about the film. Twitter would also help promote the film and on the poster itself it shows the link to the iLL Manors Twitter account. Tag London would also help promote the film through the use of the tweets that have been used, they might be about reviews of the film or the soundtrack. 

4. User generated campaigns are more likely to be successful than traditional media platforms as they aren't able to give us as much depth and knowledge of the film than user generated campaigns would. They get the target audience more involved with the film and this also helps promote the film as well as the soundtrack as people are given the opportunity to express their opinions whereas before they weren't able to do that. It is also beneficial and majority of people have been exposed to social media and rather than spending money on print or listening to the radio they are more likely to get their news from Twitter, Facebook, Instagram and other social media websites. The use of Youtube also helps as it gives visual footage of what is going on and gives the audience a better understanding rather than trying to picture what is being said they can make their own opinion based on this.

5. SOUNDS LIKE THE TRUTH #ILLMANORS. This tweet would be targeting a more youth orientated target audience as they are the ones who feel strongly about not being able to get the truth heard. It may appeal more to the strugglers as they can relate more as the story of iLL Manors portrays people who are struggling in life and getting their lifestyle across.

LONDON IS CALLING, THE CITY IS CRUMBLING #ILLMANORS. This would target those who are living in urban areas and are seeing how London is falling in their area. They are more likely to be explorers and strugglers as they would be challenging their typical view of London or finding it hard to survive in these urban conditions.

WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS. The people who are living in London and are in deprived areas are ones who are able to relate to this as the Olympic stadium was seen to be great yet the area around didn't have any help to stop deprivation. They are likely to be targeting the youth and are strugglees living in the poorer parts where the Olympic stadium is built.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN. The target audience for this could be explorers as their mindset would be changed due to the film and the way Britain really is in the eyes of people and not the way that it is portrayed in the media. 

SOUNDS LIKE THE TRUTH #ILLMANORS. This would be aimed at mainly the youth who are living in urban conditions and can see the way Britain really is, they can see this due to living in urban areas or being exposed to the areas through the film.

BFI Notes

Starter:

What was the last British film you watched?

Dog House

What impression of Britain or British people created?
Wealthy and are seem to be very traditional.

What would appeal to a UK audience?

Historical context with the country of Britain or even the location of England's most revered land marks.

 What might appeal to a US audience? An international audience?
Violence and action such as the James Bond series.

Types of Cinemas: 

Arthouse cinema- Small independent cinemas 

Multiplex- Blockbuster and mainstream entertainment 

Crossover- nominations and award related films (prestige) 

What would a US/International audience like about this film (Kingsman):   

Stereotypical shots
Violence
Social realism
Action
Plot for world dominance (story theme)
'Heritage': A Royal Night Out:

Heritage:
UK film used tourist marketing strategy (for foreign audiences)
Relationship with the past is not questioned or criticised
Nostalgic view on British history   

What would a UK audience like about this film?

Historical 
Patriotic of this country   

What would a US/International audience like about this film?

Information
Knowledge 
Class difference  
Knowing/Interests in the monarch 

Social Realism: The Selfish Giant:

Social realism:

Focuses on working or 'underclass' characters
Dark side of human behaviour 
Seen to be the opposite of heritage cinema
Challenges audiences comfort zones- harsh reality of modern Britain 

What would a UK audience like about this film?

Life of UK youth
Relation with the theme 

What would a US/International audience like about this film?

Life of a child in a low class (in Britain)

Horror: The Woman in Black: 

Horror:

Offered costume dramas 
Tradition of Gothic theme
US horror had stricter censorship towards this genre of film (preferred family films) 
 What would a UK audience like about this film?

Daniel Radcliff as protagonist as he was the star in Harry Potter
Based and set in England
Follows inspiration from a British book/novel 
What would a US/International audience like about this film?

Popular novel and stage performance, the star of Harry Potter is also in the film and is seen to be a huge hit not just in the UK but also around the world.

'Urban Fairytale' Rom-Com: One Day:

Rom-Com:

Romantic Comedy 
Typical love story (based)
Set in contemporary London - Lots of tourist landmarks; Middle class neighbourhoods 
Vision of urban life
What would a UK audience like about this film?

Location/setting 
British landmarks 
The genre of the film 

What would a US/International audience like about this film?

Sexual reference/theme
Comedy
Couple drama

I'll Manors Print: Branding

1. The key features of this poster are the title of the film, the central image which is usually the main character so that the audience can identify who it is so that they can promote the film if they're known by the core target audience. Date of the film so that the audience know when the film is going to be released, reviews for the film that people have given to the film which will also help promote the film as the successes of the critics will influence a lot of people to watch the film.

2. One design feature that is used to identify the iLL Manors brand is the title of the film which is identifiable as it is in the centre of the poster and is the largest text on the poster. There is also the background of the poster which is seen to be in an urban area and the fish bowl effect that is used implies that there is no escape from their lifestyle which is one of the key features of the film as their lifestyle has been determined and they can't change it.

3. There is cross promotion between the film and the cd for the film as it says plan B and Ben Drew who are the same person and the film and DVD cross promote themselves.

1. One of the key conventions of the poster is the title of the film so that the audience can identify can notice what film it is, there is also the characters of the film that are seen so that the audience are more inclined to watch the film if they see a actor that they like and is also key as it tells the audience what the film is about.

2. One design feature that helps promote the film is the use of the characters that have been used on the front cover so that they can be seen to be apart of the iLL Manors urban environment. The urban area that is seen in the film is also the background of the film which shows both characters and the setting of the film which helps promote the film.

3. There is cross promotion again between the film and the soundtrack which is seen with plan B and Ben Drew who are the same person and also it says at the bottom of the poster where it says featuring a brand new soundtrack.

1. The poster has the main character on the poster and the title of the film, there is also the release date of the film so that the audience known when the film is coming out to watch it. There is also links to social media websites that are there so that the people can fine out information about the film before and after is comes out.

2. Again the main feature that is there to identify the iLL Manors brand is the background of the poster which has the setting of the urban area of London which the characters live in.  This has been a repetitive theme through most of the posters that have been seen as it gives a more realistic impression of the film and the area where the people are living.

3. The synergy is within the characters themselves in this case the main character here as he has been in most of the posters wearing the same costume which is portrayed as being something a 'chav' would wear.

Ill Manors: Print platform

Men's Health

1. The target audience for this magazine would be those who are interested in their health and fitness, they are more likely to be self concious about themselves and the way others look at them and the way they view themselves. The magazine is predominately aimed at an male audience who are around the ages of 14-35. The psychographic group would be aspirers as they would want to be like Plan B and get into shape as the magazine is to do with health.

2. The magazine also informs us about certain certain aspects of the film and about the lifestyle of Plan B.

3. The magazine is there to target those who are interested in their health and diet so that they can promote the film through this way rather than talking about the film head on and the audience to lose interest. 

4. It would keep the audience interested as it shows parts of the questions and answers that have been used in the interview and as the interview was generally short it would keep the reader entertained rather than boring them throughout the process. 

5. The interview is similar to the BBC One radio as it was still a QandA between Plan B and the host of the show. 

NME

1. The target audience for this would be those who are into the rap genre and between the ages of 14-26, they would also be some people who listen to rock as the magazine is usually promoting rock music. This would appear more towards explorers as the magazine is usually rock and not everyone listens to rap music meaning they'd be more inclined to buy the magazine due to change is taste of preference. 

2. The article informs us about the film and the riots that had taken place in order to make the film but also educates the audience as well as it discusses the reasons behind making the film.

3. There are pull out quotes that have been used in the magazine, they are talking about Plan B and his political views on the riots and David Cameron. This could also be a way to promote the target audience as those who listen to rock and rap usually feel left out of society so Plan B sharing his ideology with the target audience would promote them to buy the magazine as they are showing signs of rebellious behaviour.

4. The film also links to Plan Bs political views which inspired and shaped up the narrative of the film. It is relatable to youth who feel like society has left them and victimised them due to their actions or appearance.

5. There is synergy between the film and album that has been released for the film in order for Plan B to get funding for iLL Manors. As this is a music magazine it is going to talk about the album that was released for the film. 

Guardian Interview

1. The target audience for The Guardian Newspaper would be targeting a younger audience who are usually left wing when it comes to their political views, they would be around the ages of 18-60. Their core target audience would still predominately be young. 

2. The interview talks about Plan Bs life and how he himself can capture his life and the obstacles that he's come across and turn it into a film that affects not only those who have experienced this lifestyle but those who are currently going through this. 

3. The article includes quotations from the interview with Plan B talking about his lifestyle but also includes Ben Drews life and what he's done to get to where he is today as they also focus on his lifestyle as a child but also as an adult.

4. This article would keep the audience interested as it talks about everything in the build of the film as well as the film itself. The article goes in depth with his views and beliefs. The article talks about what he's done with his life to become the person he is today and with the use of the quotes to reinforce this. 

5. Ben Drew also cross promotes himself with the use of the film and the album as he is also Plan B, the synergy between the film and the album but also Plan B and Ben Drew himself. 

Daily Mail

1. The daily mail would target mainly middle class people who are around the ages of middle-aged, they would politically be right winged. The psychographic group would be succeeders as they are more likely to have a middle class status or higher in society.

2. The article is mocking the film and has a very negative view on it. The film is described as being a very bad Eastenders episode, the article itself is causing a moral panic about people who are living on council estates and completely getting rid of the initial message Plan B set out. 

3. The article is set out to be a mockery and made to be a big joke, the film is almost described as being a comedy sketch rather than talking about the issues that Plan B is trying to tackle with the youth.

4. The audience would be right wing so probably in favour of the conservative party, they would be more interested in the negative things that the article talks about rather than talking about Plan B and his intentions. 

5. The synergy that we can see is having the trailer in the article for the audience to see, even though this was there to be used to mock the actual film itself it could promote a niche audience who disagree with this and end up watching the film instead. 

Ill Manors: Broadcast platform concluded

DVD extras

1. Plan Bs intention to making the film was to challenge the mindset of those who stereotype and victimise people who are from a lower class background than themselves and are living on council estates. It is to show the lifestyle behind it and the choices that people living in those conditions make.

2. People that were chosen for the roles in the films were people who have been around that lifestyle or in that lifestyle, the film was set to be as realistic as possible so the film was shot in East London and the cast were from deprived backgrounds.

3. The target audience from the documentary is not just set out for those who are of a young age living in London who are predominantly from council houses around the ages of 12-28; the film is also for people who are not from a working class background but from a middle class background who are living in more wealthier parts in London and around the UK to challenge their mindset rather than assuming people who are on estates are all negative influences.

4. I think the film doesn't successfully do this as people who don't understand what Plan B is trying to do or the exact message he's getting across will take a negative influence about the film which the initial objective Plan B set out was to challenge the communing stereotype of the lives and people in the film. In some cases some people would say it does do this as it debreifs the audience about what his intentions were making it more visible for the audience to understand.

Broadcast/Online 

1. SBTV is a successful YouTube channel which is created by Jammal Edwards who puts music on his channel and videos that target a predominantly youth orientated audience who listen to urban music which is still a very niche audience regardless of the high status that it has maintained over the years. The channel would be for those who are explorers and the type of music is recently been introduced to the UK culture and people are still exploring it. The ages of people whom may view this channel would be around the ages of 12-38 from mainly London. Jammal Edwards created the channel in 2006 but has been active since 
2010, the brand has now got its own channel and can be followed on different social media networking sites such as Facebook, Twitter, Instagram. 

2. The opening of the clip would be attracting those who are fans of the genre of music that's played on the channel which we can tell by the way SBTV was introduced at the start of the video itself. The audience would be youth orientated and from a working class background as the music is urban and London underground music.

3. Plan B is represented as being highly regarded in the video and to show his successes and the commitment he has when making his projects and producing them. The brand itself he has created is portrayed to be of a high status and we'll known which is because of the fan base he has accumulated over the years but also through the time and effort that has been put into the film itself.

Television

1. Jonathan Ross first appeared on ITV on 3rd September 2011 on Saturday nights during prime time, there is also Friday nights with Jonathan Ross on BBC one. The show is filmed at the London studios. The show was suspended when Russle Brand and Jonathan Ross in the events that took place on the Russle Brand show prank telephone calls row. It got banned through compliments that it had attracted to itself. 

2. The target audience would be targeting families as the show is placed during prime time on TV. It would be seen to be for those who are explorers who are exploring different types of shows and also for the strugglers as they are seen the ones to be uncappable of succeeding in society.

3. The audience appeal for Jonathan Ross would be around the ages of 20-60 and from a working class background, they are interested in the lifes of people who appear on the show and the style of chat shows themselves.

4. Plan B is represented as being someone who has come from a poor working class and has made his successes through his music and film. The film is seen to be there to challenge people's views about people living in council estates which has given him a better brand recognition and a higher status and is presented as being more prestigious.

Radio 

1. BBC one radio recieves 10.44 million listeners per week but has also had a decline in the amount of listeners that it recieves over the recent years which could be due to social media sites. This is there to provide listens with news and updates but with social media lurking around the corner rather than viewers listening to the radio they are more likely to interact with their mobile phones.

2. The target audience for BBC one radio would be those who are driving and not using forms of public transport, they would be middle aged and would be working class, this is because they would be getting news that would target them rather than those who are middle class as there are other radio channels that target them.

3. Plan B talks about his life and his upbringing and how it relates to the film and the lives of people in the film and those who are also experiencing issues like this on a daily basis. He also talks about his future and how the soundtrack was also produced before the film to gain support for the film and to rally up the Plan B fanbase to have a core target audience for the film.

4. Plan B represents himself as being someone who has struggled in life before due to his lifestyle and upbringing, he shows that people can overcome their problems and background with a little bit of help or even just one person to make a difference. He portrays himself as someone who can make a difference and will help people who are in need of it. 

Ill Manors: TEDx lecture blog task

1. Some peoples comments towards the lecture were negative but majority of them were positive and they supported what Plan B was talking about and the point he was trying make about our society today and our youth. In response to one of Plan B's comments about some young people getting criminal records some people were reluctant to this as they felt that if the youth themselves didn't care about themselves why should they be the ones to care for them. Even when Plan B was talking about the word 'chav' and the negative meaning that it brings across with it some people use it but not to people who are portrayed as being 'chavs'. 

2. Plan B's opportunities for young people are to help them with their life and their future so that they can better themselves. He has set up an email account for people to email him about problems that they've had. He has also helped children himself by putting one of them in the film iLL Manors itself but another boy was also recognised for his talents and was put into the TV series Top Boy with starts Ashley Walters and rapper Kano.

3. Plan B believes that people are victimising those who are from council estates and are labelled for their behaviour and the way that they dress. He has a very strong belief about the word 'chav' and the way that it is used and has become part of societies ideology in today's society. 

4. The target audience is targeting everyone from any age, ethnicity, race and country to help people who are in need of help and to help those who are seen as being poor or from broken families. This is seen as he talks to everyone as a whole to step in and help them to improve their lives and not to sit back and do nothing.

5. A moral panic is something that is created by the media so that it targets a wide population of people to indicate that there is some sort of crisis such as boys underachievement in schooling. This can be linked to what Plan B is saying as he is talking about the youth and the way that they are portrayed in the media which ultimately leads to a moral panic. This is also done through the use of the word 'chav' and the way people are cautious of them because of the representation of white working class people in the media.