Brand Values

British Airways

British Airways comes across as a safe and reliable way to travel. They portray themselves to be a prestigious airline that provides their customers with the best intangible service. Its brand values are traveling, comfort and prestigious. British Airways fits into  Dyer’s lines of appeal through Happy families - everyone wants to belong, this because they provide the service for people to travel which could be for a holiday as a family or to meet members of their family.

British Airways is prestigious and are caring.

Prestigious 

Adidas

Adidas is a clothing brand which provides their customers with the quality and a personal touch with all their clothing making their brand identifiable. Its brand values are quality, personal touch and importance. Adidas fits into several of Dyer's lines of appeal. The first is Self-importance & pride, this is because wearing Adidas products makes the individual stand out and seem prestigious. Also, rich, luxurious lifestyles; this is because Adidas as a brand is expensive and when buying their products people may assume you're rich.

Adidas is creative and provides a personal touch.

Creative.

Volkswagen

VW is a worldwide company that produces some of the most reliable cars in the world. Its brand values are precision, comfort and passion for cars. Volkswagen fits in some of Dyer's lines of appeal - Rich, luxurious lifestyles, people will categoraise you as being wealthy based on having a VW. Another one is successful careers, when driving this car you'll be portrayed to have a successful career which means you can afford to have a VW.

VW is a brand about precision and passion for cars.

Passion.

KFC

KFC is a worldwide company that comes across as being a kind and caring. Its brand values are giving a personal touch, quality and family which is seen to be in most of their advertisements. KFC fits into Dyer's lines of appeal through Happy families - everyone wants to belong, this is seen in most of KFC adverts as they portray modern families to bond over a bucket of chicken.

KFC is about happy families and quality.

Family.

SONY

Sony comes across as being more advance in their products and are known worldwide. Their brand values are evolution, quality and advance. Sony also fits into Dyer's lines of appeal, rich, luxurious lifestyles as Sony is seen as a brand which is prestige and someone who has a product from Sony automatically gains the status of being wealthy and an expert in technology.

Advanced in technology and providing the best quality.

Evolution.