Q1. The advert that was showed was original as it was unusual to other road safety adverts that have been shown in the past. This advert symbolised family and how the bond of family can save you where as other adverts show death when precautions aren't taken when driving. This is seen through all of the clip as it is all positive but specifically when the father crashes the family go to protect him which is unusual as the male is the one who is the protector and the female as the one who is in need of assistance and this also breaks the norm of gender stereotypes.
Another original approach that the institution took was playing classical music over this advert which is unusual but seemed to be effective. The music contrats to the advert as the advert is about road safety and how to prevent tragedy whilst driving; the classical music almost synergies with the family itself being a white middle class family which are usually portrayed to listen to classical music and being in the household itself where the family could listen to music makes the atmosphere calm until the car accident. This is seen by the table flipping over. This links to Todorovs equilibrium theory, the equilibrium is the family in the household all together and the disequilibrium is the father crashing the car which we can see from his facial expression as it changes from smiling to his face being screwed as he's dodging the car. The new equilibrium is the family saving him and the equilibrium is restored.
The final thing that is unusual and original with this road safety advert compared to others that have been shown previously in the past is that there is no deaths. In this advert the father smashes his car towards the end but is saved by his family. During the end of other car adverts usually someone dies due to an accident. The family which represents the belt goes to protect him and doesn't show any death proving a positive message rather than this being negative compared to other adverts.
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