I'll Manors broadcast: music video analysis

1. This is typical of a music video that is produced as Plan B has a clear narrative to address to the audience. The narative in place here is one to do with the London riots that had previously taken place in 2011, it shows what had happened during that period of time. In majority of the music video you could identify the main star which was Plan B himself which in most music videos you are able to identify the star themselves clearly. Also, the music was parallel to the video itself and in very few circumstances is it contrapuntal in music videos. The music video was to promote the artist himself and his film but the narrative of the story wasn't similar to the film but only a reference to the behavior taken place in the film although the characters present in the film were also in the music video themselves. 

The setting of the music video is parallel to the song itself as it is a rap song and is in an urban area, there is a view of council houses, estates, people who are seen to be hooligans (people in joggers and hoodies). This is very typical of a urban rap song as it talks about the struggle in life and usually promotes those who are seen to be of a working class status and haven't achieved much in today's life therefore are strugglers. The area is also in London which is seen to be run down and this is a link between the area that video was shot and the areas that the riots took place in during 2011. 

Plan B is also addressing the audience through his lyrics that are in the song itself. There is also reference to a news article that had been published which was victimising those who are seen to be from a poorer background and are not as wealthy. This has a direct link back to the lyrics, the narrative of the song and the film that is been promoted itself within the music video. Plan B wants to capture the attention of the audience to the news article so that they can see the similarities that is being shown through the lyrics, narrative and film.

2. The London riots are represented as being a negative thing and an alternative view that others see of London as it is regarded as one of the best cities in the world. It shows the poorer parts of London which is usually not seen to most people and the impact that it has caused. Due to this London itself receives an alternative representation of being a place where there is lots of violence and that the people themselves cannot contain themselves from causing such violent acts of crime. London itself is seen to look vulnerable and a poorer run down city that it is usually portrayed in the media as being economically good and a place for everyone across the world. 

The people themselves who are taking part in the riots are seen to be young and represented as being working class due to the hooded clothes that are being worn. The rioters are seen to be harmful and endangering those who are around them. The police is also given a very positive role fighting off those who are against keeping peace and promoting the riots; although, there is also an alternative side to the police that we see which is also being violent as the rioters that have been captured in the footage of the music video.

3. The music video was released so that it could promoted equality and is used as a protest, because of this oe pleasure that the audience retrieves from this music video is that the audience recieves is information. The audience is educated with the knowledge about what is happening during the London riots and who is being victimised. It could cause the audience to be more rebellious and question what they believe and what is being portrayed in the media as the song is a rebellious act towards those who are seen to be higher class and in some instances pushing down the lower class and victimising them. 

The video is also simply a source of entertainment for the audience. The use of the narrative could be a way for the audience to just entertain themselves and those who are admirers of Plan B and his music would also be watching the music video to view him. The fanbase that he has managed to rally over the years would find his music and his videos as a scource of entertainment so that the audience can watch it whenever they see suitable.

Some members of the audience may seem themselves being represented in the music video as they could be from a low income family or see themselves as being part of a group of gang. A minority of that took part in the London riots may see themselves as being represented in the video which is one of the reason which they wish to view the video and is a scource of pleasure for them.

4. The music video helps promote the film as it shows the characters who are in the film are also in the music video. This helps them promote the film as the audience will be able to indentify the characters in both the film and music video. As a result of this the synergy between them will help cross promote eachother also as it would promote a larger audience. 

The music video also helps promote the film as it stars the director of the film and rapper of the music video Plan B himself. This will make him more noticeable to the audience and as a result they are more likely to see the link between the film and the music video as they both promote eachother. The Plan B fanbase will also be more inclined to watch the film if they see him in a music video likewise if they see the film they are more inclined to watch the music video.

5. The music video was funded by 679 they are a recoding label which is by warner. The album was released in 2012 during the time of the Olympic Games which we can see due to the stadium in the back of the film. The telegraph had given the album 5 out of 5. Plan B used the album to cross promote the film which included the characters from the film in the music video. His fans were also very pleased with this as they were commenting on his social media pages and were rating it of a very high standard. It sold over 38000 copies in just the first week alone these shows how successful the music video and album was. Critics stated that Ben Drew (Plan B) was one of the boldest and lyrically ambitious pop star in Britain. The film was also very successful due to the downloads that it has received and also all the copies that have been sold. On YouTube the music video received over 7million views and the comments that were posted on were also very supporting of Plan B himself and this highlights the success it has had and how this also promotes the film. Recording sessions for the album took place at The Sanctuary in London and Edge Recording Studio. On 8 February 2012, it was announced the album would be released on 7 May via Atlantic Records. Shortly after, the album's lead single, iLL Manors, premiered. When the album became first in the charts the film itself was then later funded because of the successes that it had as Plan B was an untested director which never produced any films before. The album was first in the UK, third place in Ireland and in Australia the album was positioned at ninth place. The song described by The Guardian's Dorian Lynskey as "the first great mainstream protest song in years." This could be due to previous protest songs which have been produced by Public Enemy and other artist which is where Plan B had gotten his inspiration from to produce the album.