MEST1 Section B: A Field In England

1. The magazine was talking about how the film was released and why they used this specific way of releasing the film on more than one platform. It was done for promotional purposes and to generate as much profit as the film could make as it targeted a niche A, B, C1 audience who would go out and spend the money on the film for cultural purposes.  The film is set out to cause an effect on  the way Hollywood films are also released out to the public and that in the future they would benefit from doing it the same way ‘A Field In England’ did as they claim that films which are seen in the cinema aren’t there for a longer period of time would benefit from releasing it on different platforms for both those who produce the film and the audience.

2. A field in England was released on the fifth of July 2013, it was released not only in the cinema but on more than one platform in the same day. It was released in the cinema, DVD, TV and VoD. 

3. The advantage of releasing the film on the same day on more than one platform is that people would be more inclined to be the first ones to buy the film on DVD as it could be a limited edition copy or even the first ones to go and watch it in cinema and after watching it in cinema buy it on DVD to keep their own copy rather than waiting a year and this would also lead to them generating more profit because of this.

4. The disadvantage of this is that people may not want to go out and spend the money on buying the film on DVD or even going to the cinema and watching it. As the film was also released on TV if it was on a channel such as BBC One which is available to everyone they would watch it on that rather than paying money. Also, those who have a membership with Sky or any other brand which lets them record films will be able to record it and as a result watch it whenever they want free of charge.

5. The target audience for this film would be a niche mainly middle class audience who are ABC1, they are more likely to be this target audience due to the film being set in a historic setting. Also, the black and white theme which is used throughout the film would be more appealing to an older audience. They are more likely to be succeeders as those who are middle class have a job in society which is of a high social status, they would value films like this as it gives them a sense of British history and culture but also admiring the arthouse films that are being produced as they are usually for those who are educated.

6. I think films in the future won't be released in this way as it was a good way for an Arthouse film to maximise profit this way but also had a lot of disadvantages. Hollywood films will be generating more money as the film would have been promoted more and for a longer time than Arthouse films so even in the future when the DVD of the film does come out people are still more likely to buy it as it is a big Hollywood film which as been produced rather than it being a small Arthouse film which doesn't have that same hype or money spent on publicity of the film.